We all have the urge for designing an extraordinary logo for our website, for a company, personal blog, etc. Designing a logo sounds like a very simple and easy checklist item, but it’s easier said than done. It actually drives inane brand values and if designed well becomes the face of your company. Look up for the big players in any given industry, and this comes across strongly. For example, Nike, Uber, Apple, Amazon, etc. This is the reason people prefer to hire a professional logo designer or an expert for the job, however not everyone can afford one.
For the one’s who are budget constrained and cannot have a professional in place, below are five important tips that can be very helpful.
1) Keeping it simple: It can be a very tempting and overwhelming project to take up, and thus it’s also easy to fall in the loop of creating a complicated logo. So remember this mantra, ‘keep it simple’. The colors, shapes and size need to be simple yet convey the brand value or the message. In fact, a well-designed logo does not even need a tagline. It will be associated well and can stand-alone even without the brand name. It’s not impossible to achieve this, if kept simple.
2) A logo does not have to convey their products or services: The scope for creativity while designing a logo needs to be as broad as possible. Your logo does not have to necessarily represent the products or services you will