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Top Five Key Tips To Remember While Designing a Company Logo

We all have the urge for designing an extraordinary logo for our website, for a company, personal blog, etc. Designing a logo sounds like a very simple and easy checklist item, but it’s easier said than done. It actually drives inane brand values and if designed well becomes the face of your company. Look up for the big players in any given industry, and this comes across strongly. For example, Nike, Uber, Apple, Amazon, etc. This is the reason people prefer to hire a professional logo designer or an expert for the job, however not everyone can afford one.

For the one’s who are budget constrained and cannot have a professional in place, below are five important tips that can be very helpful.

1) Keeping it simple: It can be a very tempting and overwhelming project to take up, and thus it’s also easy to fall in the loop of creating a complicated logo. So remember this mantra, ‘keep it simple’. The colors, shapes and size need to be simple yet convey the brand value or the message. In fact, a well-designed logo does not even need a tagline. It will be associated well and can stand-alone even without the brand name. It’s not impossible to achieve this, if kept simple.

2) A logo does not have to convey their products or services: The scope for creativity while designing a logo needs to be as broad as possible. Your logo does not have to necessarily represent the products or services you will

Tips To Choose a Website Design Company for Your Business

Want to open your own digital marketing agency? The first step is to have a good and an attractive website that will convey your message to the clients in the right way. As we are living in the digital era, all of us depend on the internet. A single website can act as a platform between customer and company. For example, when you are looking for a smartphone, you will browse several e-commerce sites that sell smartphones and other electrical appliances. The site that will offer your phone at the most competitive price is best for you. Along with the information, the webpage’ should have such design that it attracts viewers.

If you want to have your own site for your business, the very first approach is to hire a website design company that will offer bespoke services. Here are some of the tips that you can follow when you are choosing a proficient website designing agency.

1. Know your requirements

The firsts step in finding a reputed agency offering good services is to know your needs. Each of the business sectors has its own specific requirements and type of clients. You have to consider your aim, goals, and measures to achieve success. If you are launching a new business and you require brand awareness, you have to just provide the information about products and services. Setting a target is vital for gaining viewers or customers.

2. Know your budget-

Whether you are building a brick mortar company or an online business, making a

Elements of Modern Web Designing

Modern website design is not all about looking; it has more to do with industrial and product design, unlike the old ways which had more in common with graphic design. The way a site functions and the content it delivers go hand in hand with cutting – edge graphic and colours. A modern website design is much more than only to present a website; it boosts the looking and functionality of a website. It’s all about the users, to target them. Websites are there for the customers or to target them. A website should design for all kinds of devices like smartphones, laptops, desktops tab, etc, for all kinds of screens, from big screen to the small screen.

Some essential elements are needed to consider to present a website that is truly modern design and efficient at the same time. The elements you need to consider are:

Unique typography

The typography you use on your website, it makes an impression on your visitors about your business. It is important to choose the right typography of your brand name; you need a typography that can depict the image of your brand. If you want a modern and young feel of your site, then San serif would be the better choice.

However, choosing the font is your preference. When you are deciding on the right typeface, remember to think about the legibility, colour, and audience you’re targeting.

Use of Videos and Patterns as a Background

Showing the visuals is one of the biggest changes in web

Tips To Get It Right When Designing For A Targeted Audience

Identifying a target audience is an element that is of great importance for businesses offering both products of services so that marketing campaigns can be structured as appropriate. Considering that web design plays an important role in marketing, it is beneficial to also have the target audience in mind when designing. Every decision you make with the design needs to appeal to the audience for them to react positively like you expect towards what you have to offer them.

The first step towards a successfully designed site for the target audience is to identify who the target audience is. This means researching on everything, including geography, sex and age so that you are able to create an online presence that meets with their views and expectations. Their needs and interests also need to be looked into and there are web design elements that you really can’t forget to make your approach work for the best.

1. Think about the hierarchy

The content that you place on the site should focus on what matters most to the target audience. It simply means that you have to organize the information from most important to least important. This kind of organization will not only attract the attention of your targeted audience, but will also maintain it and get value from it. Find out what they come to the site to find and then ensure that you feature audio content, images, texts and infographics accordingly to communicate the right message. You should also enhance visual hierarchy

How To Build A Mobile Friendly Website With Responsive Design?

No matter, you want to shop, play games, communicate; you probably use smartphones, tablets, iPods iPhones rather than the computer screens. These gadgets now become the necessity, especially for the young generation. So, if you want to boost your site traffic, then you have to make it responsive, which easily support different web browsers. If your site is not mobile friendly then probably you are losing the customers.

One simple solution to such problem is responsive web design that easily captures the attention of a visitor and quickly opens in different responsive gadgets. After deciding or understanding the fact that mobile-friendly website is a must, now the biggest question is how to design a responsive internet site. So, the answer to this question is simple that either you can take the help of a reputed Responsive Website Designing Company, or if you have the good technical knowledge you can do it on your own. Here are some points that help you to build a mobile-friendly site with responsive design.

Decide When You Need It: First of all, you have to make sure when you need a change for your website. It’s because the responsive design has different ways of managing the components of web pages. So, you have to decide either your site is capable enough to handle the change, or you need to rebuild the whole site. This decision will help you to build a mobile-friendly design.

Check Out Competitors Site: You should always follow the mover and shaker of your

Key Components to Building an Online Business

In today’s modern world, more people are going outside of the box and quitting their office jobs in search of their dreams. For some, this dream is owning their own business, and for others it is simply working at home. Many individuals are finding their niche in creating and managing an online business. Building an online business can be a fun challenge that can produce amazing results when done correctly. To guarantee the success of your online business, consider these key components before you hit the ground running.

Find a Need

Individuals search the internet for a reason. For example, a teenager that wants to learn how to get winged eyeliner perfect is in need of makeup advice. If an online business or website does not fill a specific need, it will make little to no profit. On the other hand, if you find a need that is directly related to your interests, such as an online business centered around make up and beauty tips/products, you have the formula that you need to start working on the business aspect.

Be Original

Business owners that are in the same niche can still be successful, but, ideally, the chances of success are greater if you have something original to offer the millions of people that log onto the internet on a daily basis. In addition to your ideas being original, all of the content on your website must be original in order for your website to rank higher in search engine results.

Vlog or blog

Every online

10 Benefits of Using WordPress to Power Your Company’s Website

WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

1. Ease of Use

WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.

2. Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search